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The Psychology Behind The Career Design Method And Why It Works 

By Jess Lane, Founder of The Full Cup Co. Career Design Strategist | 20+ Years Fortune 500 | MA Psychology, Pepperdine University 

When I built The Career Design Method™, I started with a real life problem.

In 2022, I was laid off right before Christmas from the same company I had helped take to a billion-dollar valuation that same year. After 20+ years of building world-class brands for Porsche, Visa, Michelob ULTRA, TheRealReal, and some of the most recognized names in business, I found myself asking a question I had never seriously asked before:

What do talented, ambitious professionals do when the 9-5 is no longer an option?

Not follow the traditional career ladder. That no longer exists. 

The answer was to ditch my resume and lead with my life. 

To first go inward, vs. outward.

That question led me back to school in my early 40s. I enrolled in the Masters in Psychology program at Pepperdine University to understand the science behind how to help so many high-achieving executives that end up exactly where I was. Successful by every external measure. Unfulfilled at a level they can't quite name. Disrupted by the very system they were told to follow and stay loyal to their entire career. Looking to create more meaning and fulfill more purpose but also stay afloat and survive, even thrive in a world economy that makes that very hard.

The Career Design Method™ is the framework I created to help executives design and launch their next career and life chapter is grounded not only in my decades of real-life experience launching and innovating world-class brands, but also and most importantly in five of the most rigorously researched theories in career psychology. The Career Design Method™ is where career psychology meets the future of work. 

Here is the psychology behind why it works.

Theory 1: Career Construction Theory (Mark Savickas)

"Career is not something you find. It is something you construct."

Career Construction Theory, developed by psychologist Mark Savickas, is a narrative approach to career development that fundamentally changed how the field thinks about work and identity. At its core, CCT posits that we do not discover our careers , instead we author them. We impose personal meaning on our individual experiences and weave them into a coherent life story.

The practical implication is profound: the key to designing what comes next is not a personality test or a job market analysis. It is the ability to look at the full arc of your life, including your early childhood role models, your recurring preoccupations, your proudest moments, your most painful experiences and find the themes that have always been there.

Savickas calls these micronarratives that are then woven into a macro narrative that guides the individual forward. They are the individual stories and experiences we carry and we weave them together to create a larger narrative. The Career Design Method™ surfaces them, examines them, and helps you weave them into a macronarrative for yourself that guides the way forward. A coherent, purposeful story of who you are and where you are going that can only come from you.

This is the work of Phase 2 of the program. And it is where most career change processes never go  because they start with the market and skip the person entirely.

What it sounds like in the program:"I always come back to the same themes no matter what job I'm in.""I never connected those experiences before  but now I can see the thread and bigger picture.""This is the story I need to tell differently to move forward."

Theory 2: Self-Determination Theory  (Deci & Ryan)

"Humans are not primarily motivated by external rewards. We are driven by three universal psychological needs: autonomy, competence, and relatedness."

Self-Determination Theory is one of the most extensively researched frameworks in all of psychology. Developed by Edward Deci and Richard Ryan over four decades of empirical study, SDT establishes that sustainable motivation that produces not just performance but genuine wellbeing, requires three things:

  1. Autonomy: I choose this. I have agency over my direction. 

  2. Competence: I am good at this and growing. 

  3. Relatedness: This connects me to something and someone meaningful.

When all three are present, work is energizing. When one or more is absent, even the most objectively successful career becomes hollow.

This is why so many executives reach a point where everything looks right on paper and nothing feels right in practice. They have achieved external success - title, compensation, recognition - but one or more of their core psychological needs is chronically unmet.

The Career Design Method™ uses SDT as part of the diagnostic lens for Phase 1 assessment and the design criteria for everything that follows. We are not just finding you a new job. We are designing a career architecture that meets all three of your fundamental needs, because anything less is not sustainable.

What it sounds like in the program:"I've been successful but I've never felt like I was choosing this.""I'm good at what I do but it stopped challenging me years ago.""I don't feel connected to any of it anymore. I know there’s got to be something else." “My salary is good, but everything else is suffering including my mental and physical health.”

Theory 3: Social Cognitive Career Theory (Lent & Brown)

"What we believe we are capable of is as powerful as what we are actually capable of."

Social Cognitive Career Theory, developed by Robert Lent and Steven Brown, examines how our beliefs about ourselves, specifically our self-efficacy beliefs and our outcome expectations,  shape the career paths we pursue and avoid.

Self-efficacy, in simple terms, is the answer to the question: do I think I can do this? Outcome expectations are our beliefs about what will happen if we try.

For executives navigating a major career transition, both are frequently distorted. Years of operating within a defined role, a defined title, and a defined identity can make it genuinely difficult to see what is possible outside of it. The golden handcuffs are not just financial. They are cognitive.

Phase 3 of The Career Design Method™ (External Market Validation) is where SCCT is applied most directly. We do not ask clients to take a leap of faith. We take their validated direction and test it against real market demand, building evidence that their next chapter is not just meaningful but viable. That process of validation is what shifts self-efficacy from doubt to confidence before a single career move is made. You must believe it before anyone else will.

What it sounds like in the program:"I don't know if anyone would pay me for that.""I've only ever done this in one industry — I don't know if it translates.""I want to believe I can do this but I need to know it's real." “How would I position that?-> That’s smart.” 

Theory 4: Schlossberg's Transition Theory

"It is not the transition itself that is the challenge. It is how we move through it."

Nancy Schlossberg's Transition Theory provides a framework for understanding how people navigate major life changes. It identifies four dimensions: Situation, Self, Support, and Strategies. These dimensions determine whether a transition leads to growth or stagnation.

Situation: What triggered this transition? What is the timing and the stakes? Self: What personal resources ( psychological, emotional, financial )  does the individual bring to this moment? Support: What relationships, networks, and structures exist to help? Strategies: What coping mechanisms and planning approaches are available?

The Career Design Method™ begins with a holistic assessment that maps directly to these four dimensions throughout. Before we design anything, we need to understand exactly where you are, not just professionally but in every dimension of your life that this transition is touching. 

This is why the program works for clients who have just been laid off and for clients who are quietly planning an exit from a job they still hold. The transition may look different from the outside. The four dimensions that determine how they move through it are the same. This helps us move through the stages of where we are at and where we want to go in a way that we can psychologically comprehend, which makes transitioning seem much easier than taking a “big leap” without no support.

What it sounds like in the program:"I don't even know where to start.""I have financial responsibilities that make this feel impossible.""I've been thinking about this for two years but haven't done anything."

Theory 5: Happenstance Learning Theory (John Krumboltz)

"Careers are not linear paths. They are the result of planned and unplanned learning experiences and what you do with them."

John Krumboltz's Happenstance Learning Theory may be the most radical and the most relevant career theory for the future of work.

HLT rejects the premise that career development is a linear progression from self-knowledge to job match. Instead, it posits that careers emerge from a combination of intentional actions and unexpected events  and that the skills most critical to career success are not technical competencies but adaptive ones: curiosity, persistence, flexibility, optimism, and the ability to recognize and act on emerging opportunities.

This is not a theory about leaving things to chance. It is a theory about developing the capacity to turn chance into direction.

The Career Design Method™ applies HLT most explicitly in the prototyping phase of the program  where clients test and iterate on their direction in the real world before fully committing to it. We do not design a perfect plan and execute it. We design a validated direction and build adaptively from there. We are also working on building sustainable positioning that is defendable in a world of AI. Real IP that can only come from you. 

In a world where AI is reshaping entire industries, where the corporate ladder is collapsing, and where the concept of a single lifelong career path is genuinely obsolete,  Krumboltz's insight is not just theoretically sound, it feels like it was built for the future of work.

What it sounds like in the program:"I never would have thought of that as a direction, but now I can see it.""I keep waiting to have the perfect plan before I do anything.""I thought my career had to look a certain way. I didn't realize I was allowed to design it." “I had never thought about this as a career path, but it is really important to me.”

Why These Five 

Each of these theories addresses a different dimension of the career design challenge:

Career Construction Theory gives you your story. Self-Determination Theory gives you your why. Social Cognitive Career Theory gives you your confidence. Schlossberg's Transition Theory gives you your container. Happenstance Learning Theory gives you your permission. And general psychology and counseling principles offer additional support in terms of reflection, reframing and motivational language. You have your answers, you just need to be guided to them. This process is designed to do exactly that - guide you to your answers.

No single theory is sufficient. Traditional career advice tends to apply one or two in isolation, usually the most transactional ones, and skip the rest. The result is career guidance that is either purely introspective (lots of self-reflection, no strategy) or purely tactical (lots of job search tactics, no self-understanding).

The Career Design Method™ integrates all five into a single, sequential, 90-day process that moves from the inside out, so you can go from deep self-knowledge to validated external strategy to a concrete, financially responsible activation plan.

It is the only career design program that combines Masters-level psychology with 20+ years of Fortune 500 and high-growth tech business strategy.

And now you know exactly why it works.

Ready to apply it?

The Strategic Executive Exit is the 90-day program where The Career Design Method™ is applied with full structure, expert guidance, and 1:1 support.

If you are a Director, VP, SVP, or C-suite professional who knows there is more — and is ready to design it with strategy and purpose — this is where to begin.

[Book your Strategic Exit Call →] fullcupco.com/the-strategic-executive-exit

Jess Lane is the founder of The Full Cup Co. and creator of The Career Design Method™. She has 20+ years of marketing and business leadership across Fortune 500 and high-growth technology companies including Porsche, Visa, Michelob ULTRA, and TheRealReal, and is completing her Masters in Psychology at Pepperdine University. She helps professionals design and launch their next and best chapters yet.

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Well-Being Spring Cleaning Reset

If you want a beautiful home &  garden this summer, there’s usually a lot of intentional work to do in the spring. The same thing goes for a beautiful mind and full heart, in some ways. The clarity and freshness that come with discarding what is no longer for us and replacing it with something new, or simplifying in some way, is what new seasons are all about. Especially spring. 

The intentional work that goes into a beautiful summer garden happens in the springtime. That is the same for any intentional work, sometimes it takes awhile to see the benefits of our hard work. This can be difficult for us to remember in a culture where everything is automated and on demand whenever and wherever we want it.

But think about what we do during Spring Cleaning - > 

Go through old things and discard what no longer serves us.

You have to clear the brush and debris.

See what sticks from last year vs. what’s gone for good.

At some point, a flower or tree is just a seed.

It has to be planted, nurtured, watered, and provided sunlight to grow.

Effort needs to be made, after the idea of it was planted.

It takes time.

The same goes for anything else sustainable in life, despite the automatic nature of everything we do now. 

For the things that are really, truly worth it and ours…we must plant them, attend to them with the things they need with effort, love them and give them space & time to grow.

This includes ourselves, too.

So, how do we do intentional work this season? 

Let’s get into it.

Discard: What’s draining you, outdated, or no longer aligned.

When we think of Spring Cleaning, we often think about cleaning out our closets and taking a box of things we no longer need to the Salvation Army after it’s been sitting in our trunk for a month;) 

But what if we took a moment to Spring Clean our minds and hearts? To discard what is no longer serving us, mentally and emotionally, or otherwise? 

This is an opportunity to consider what might be outdated obligations, situations, beliefs or habits that are no longer aligned with the person you are, or the person you are becoming. 

The reason we do this is to both simplify and start fresh, as well as clear space for the new. This applies to both our physical spring cleaning as well as our well-being. We can’t welcome our future while holding onto our past.

This is the time to consider what might be holding us back. Ask yourself what’s draining you, outdated or no longer aligned with the life you want to lead. 

If you are curious to learn more about what to discard, you can start with rating yourself on the five key pillars of well-being and go from there. 

Clear: The space, boundaries, and energy required for something new.

The second thing we do after discarding is now we are able to clear the space for something new. To simplify and have room to think, now that we have let go of the dead weight. 

To clear the space for energy you will need in this next phase, think about what a solid foundation looks like for you. How will you create the energy and space to welcome in what’s new? Does this require rest or maybe even less of something vs. more or something new? Maybe it means new boundaries in certain areas of your life, so it can create the space and energy you need.

Clearing the physical, mental and emotional space for what’s next is a critical step before thinking about what’s next. You need to be in a space and mindset to really listen and welcome in what’s truly for you. 

Plant: The ideas, decisions, and direction you’re choosing.

Now that you have discarded what’s no longer for you and cleared the space to simply and welcome in new, aligned experiences, it is time to plant those seeds! 

This is the fun, creative part. This is the start of something new. You have done the hard work of clearing the debris and now it is time to think about what comes next. The exciting part about spring is that you know there is so much more fun to be had. So have some fun.

Here, you’ll want to focus on what speaks to you. Why you spend your time and money the way you do, and how that is leading you to the life you want to live. 

Now more than ever, there is a shift towards authenticity and purposefulness. I encourage you to focus on leading with your life and what matters to you, because in the era of AI, we will need humans solving human problems more than anything else. Your point of view, emotional intelligence, decision making and lived experience will be more valuable than a resume. 

So allow yourself to explore here. And if you’re like one of the millions re-thinking their lives and careers at this moment, give our free training a watch. It’s about how to design a life you love, starting with designing a career you love. It’s time to start designing your life, vs. defaulting to it. 

What are the seeds you want to plant now, so that your version of a beautiful garden blooms next season? 


Nurture: The daily inputs that support growth.

Now comes the action to support the planting of the seed. You need to show up and water it, give it sun and the things it needs to survive. The same goes with whatever it is that you want to do in life. It will likely require hard work to get there. This requires us to commit to showing up consistently to nurture whatever it is that is important to us. 

So now is the time to consider, what is important to us? What seeds have we planted that we want to nurture to full growth? What matters most? We can’t focus on nurturing everything and everyone. And we must nurture ourselves. 

So in this spring cleaning season, ask yourself how you are nurturing yourself and what you care about everyday? 

Grow: Over time, not overnight.

And one day, over time, you will see that seed has grown into the flower or plant you intended it to. But you had to keep showing up everyday until then, even when it was still underground. You had to believe it would grow. 

And the same is with us humans, isn’t it? 

You have to believe and then act on those beliefs. 

If you’re in the middle of a transition, looking for clarity or inspiration, I invite you to watch our free training on how to design the career and life that is best for you. I realized that our jobs dictate most of our lives, and I believe this is a really grounded place to start from. 


You can also visit our website and blog for more information.

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The Top Ten Reasons To Be Excited About The Future of Work 

There’s been a lot of doom and gloom in the news about AI replacing white collar jobs and associated layoffs. 

Block just cut 4,000 people at once. That’s about half of its workforce.

Other layoffs reported over the last year include:

Dell: 13,000

Intel: 27,000

Meta: 11,000

UPS: 48,000

FedEx: 12,000

Boeing: 17,000

Verizon: 15,000

Walmart: 12,000

Amazon: 30,000

Microsoft: 15,000

Citigroup: 20,000

Oracle is on deck for thousands more based on recent financial reports. 

We’re at the beginning of a workforce revolution.

And while these numbers are staggering, the good news is that we also have an incredible amount of tools and infinite more options than we had in the past. 

The 9-5 is no longer the safe option.  It’s time to start designing our careers, versus defaulting to them in a system that is now broken and outdated. It’s time to start creating our own systems and designing our own work. That’s how you win the Future of Work. You stop defaulting and you start designing. The best POV wins, because everything that can be defaulted to is what AI can replace. AI cannot replace your unique POV in the world. 


This is why it’s such an exciting time for the workforce, because there is so much untapped potential. If every single one of us has our own unique special sauce, there’s actually quite a bit of awesomeness that can come out of the current workforce revolution we’re seeing the beginning of right now.

If you’re not yet convinced that this is a very exciting opportunity to prepare yourself for the Future of Work, here are the top ten reasons why you should be excited about the future of work.

The Top Ten Reasons You Should Be Excited About The Future of Work 

Because you can finally….

  1. Ditch your resume and start leading with your life.

The future of work relies less on a perfect resume with a linear career path, which is narrow in nature and sounds like everyone else. Instead of thinking of yourself as the same in a sea of thousands of resumes, think of yourself as one unique blueprint of eight billion. Winning the future of work relies more on a unique human point of view, based on solving strategic problems with critical thinking, story telling and creativity as core skills that AI cannot replicate. Things you’ve learned to do by living your life, not just at work. Using human problem-solving skills to solve human problems. AI can support the execution, but it needs the input of your unique lived experience, life and judgement.


The traditional resume and career ladder are dead. The new career path is unique and personal, because it’s yours and yours only. It’s time to ditch your resume and start leading with your life.

2. Exit the 9-5 hamster wheel and glass ceiling for good.

The 9-5 will be extinct by 2034, according to Reid Hoffman. To some, that might sound scary. To others, that may sound relieving in some ways. Low engagement and high-burnout numbers as well as mass layoffs have all led to the 9-5 being less stable, reliant and sustainable of an option as it used to be. The 9-5 is also spending the majority of your time making someone else rich, when in reality with the tools you have access to today,  you could be spending that time making yourself rich. The constructs under which a 9-5 job operates have changed and therefore we must change with them.

You can literally make a career doing anything you want today. The question is not if you can, it’s what you want to do. If you’re ready to get started and exit the 9-5 for good, watch our free Exit Plan training to learn more and book your free call.

3. Explore your creative side

Do you know what AI cannot replicate? A lived human life. The unique combination of your background, skills, values, experiences, desired impact in the world and what you truly care about. That’s your special sauce. 


The reason this time is so exciting is because you’re able to free yourself of the confines of that resume, and start to explore your creative side. Whatever that looks like for you. I guarantee you can create something of value for this world that no one else can and I think that’s one of the most exciting opportunities we have in front of us right now. Yes, you!


4. Center your life around the things you care about 

It used to be that we felt we had to choose between meaningful work and what pays the bills. That gap is closing now for several reasons. First, the rise of AI indicates that we need more humans solving human problems, now more than ever. Otherwise it’s all AI slop reflected back at one another in one hellish echo chamber. It indicates that we need to fight less about AI stealing our jobs, and more about the sustainability of the human race and how to evolve with it. To create new things for the new problems we are seeing. 

That’s where The Career Design Method comes in. It’s the proven psychology-backed framework that helps you design the most successful, sustainable career for you based on what you care about and can uniquely provide the world. Not about what the market is telling you to do, because to win the future of work, you need to differentiate yourself, not sound like everyone else in the market. 

Doesn’t that sound like the freedom you’ve always craved? To stop caring about KPIs that don’t matter and start caring about what matters to you in this life, and working on that? If so, you’re not alone. The data shows many workers are even hoping to get laid off, so they have the opportunity to get unstuck and freed from their corporate prison.

We spend almost 30% of our lives at work, my recommendation is to make that time count.

5. Create a legacy that isn’t someone else’s.

When we were promised a career that spanned decades at the same employer, employee loyalty was rewarded with handsome pensions and regular pay increases and promotions, for the most part. In the modern workforce, the opposite is true. The employer holds the cards, and employees are at the mercy of slaving away for someone else’s dream, only with the constant threat of being laid off the next day. 

As we approach 40, we’re often also concerned with the legacy we’re going to leave behind based on development theory from social psychologist Erik Erickson. Generativity vs. stagnation in this stage indicates that if we are creating and leaving legacy we are fulfilled and if we’re stuck, we’re stagnant in this stage.  The Millennial Career Crisis has shown us that we’re not alone. We’ve grown up thinking career loyalty was the legacy, but the legacy was always ours to own and now the market is showing us that’s the path forward we must follow.

It’s time we take that legacy back, and start building what we wish to see in the world, instead of doing it for someone else. Carl Jung says “Everything up until 40 is just research” and if this is you, there’s never been a better time to apply everything you’ve learned to create your legacy.

6. Be the healthiest you’ve ever been

Chances are if you worked in corporate or tech, maybe your financial income was decent but that came with one or several trade-offs, am I right? For instance, maybe your physical health or relationships suffered in some way. If so, you’re not alone. Millions of workers suffer from burnout, stress and health-related issues due to their poor work environments. 

Did you know that based on a 2022 WorkHuman and Gallup survey that only 10% of a workers well-being is controlled by them and the other 90% is controlled by their work environment, culture and leadership? This means our work environments have huge effects on our health.

When you design your own work with The Career Design Method,  you start with your five key pillars of wellness to understand what is going to make the most sustainable, successful career for you, because you cannot pour from an empty cup.


What is all of the money in the bank for, if you don’t have your health? The point is to design your life for both health and wealth. 


7. Actually make your unique impact in the world

No one else has your special sauce. If you’ve ever wondered what was possible for you beyond your current job, there’s never been a better time to explore it. What’s the one thing you could create, that one one else can? This is more than just your legacy, it’s combining your intrinsic motivators and combining them with the path that makes the most sense to make the most impact. 

You can actually bring to life whatever you want in a way that is unique to you and helps you future-proof yourself all at the same time. There’s something unique that you can offer that no one else can and that becomes your superpower in the future of work. Creating your own unique IP defends you against generic AI content and also creates a recommendation platform for AI to serve you up as a solution


8. Explore multiple unique paths of purposeful and profitable work

It’s time to stop limiting yourself to what 9-5 is available to you and start thinking about how you can use your special sauce to create multiple income streams. You’re not limited to one soul-sucking job like they told you. You’re meant to go solve problems and figure things out instead of spending your time in meetings and making decks look perfect. This should feel exciting and freeing to you, especially with all of the tools you have at your disposal. It may feel scary at first but scarier is staying stuck somewhere and doing nothing about it.

9. Stop defaulting to job boards and start designing your most sustainable, successful path forward based on your life.


It can be a very helpless feeling to scan job boards that feel like they are determining the fate of your future livelihood and well-being and realize that this is a dead end path. It’s time to take control of your career by designing it and stop defaulting to the solutions you know, because that resume isn’t going to cut it anymore. You have to go bigger and bolder now. What a powerful feeling to be able to take control of your career and decide what your future looks like, versus someone deciding it for you.

If you’re ready to get started, watch our free training and book your free call. 

10. Position yourself successfully for the Future of Work, regardless of title or position.

By creating your own unique IP, you position yourself uniquely for the future of work because it’s what AI cannot replicate. Your special sauce is based on your unique blueprint and once you turn that into Intellectual Property, you’ve started something that will create long-lasting value way beyond what the 9-5 salary could ever match. 

The skills that will be rewarded in the future are highly technical but also highly human skills, such as critical and strategic thinking, creativity and story telling. We need the next generation of humans solving the next generation of human problems. That will be who wins the future of work, not whose resume sounds perfect and like everyone else's.

If you’re ready to get started and know there’s more, that’s because there is. Watch our free training and book your call to get started. You’re only a few steps away from preparing yourself for The Future of Work and designing your best chapter yet. It’s time to get excited!

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How to pivot after a layoff [and never get laid off again]

Recent numbers indicate that thousands more workers continue to be laid off from tech and corporate companies due to economic and political shifts as well as the workforce revolution that AI has surfaced. In an interview with Harry Stebbings on the "20 VC" podcast, CEO Sebastian Siemiatkowski talked through the impact of AI and how he expects Klarna's workforce to drop below 2,000 employees by 2030. Klarna has 3,000 employees today which indicates a third of the current workforce would be gone in less than five years, by his estimate. 

We’re at the beginning of a workforce revolution. 

We’re living in an age of seismic shift as it relates to the workforce. A revolution, in a lot of respects due to the fact that work as we know it is going to shift dramatically within the next ten years, and it will look nothing like it did before. Layoffs are happening in dramatic numbers across tech and corporate giants, and that leaves thousands, if not millions, wondering what’s next. For some, it could even mean having survived several layoffs, or being out of work for a year or more. For others, it could mean not wanting to return to a 9-5 after a layoff, or simply not being able to sustain being out of work for so long and needing to take immediate action. And yet for others, it could mean no longer wanting to outsource your livelihood and well-being to someone else. They are looking for a more balanced way of life and want to focus on their well-being, success and impact vs. a fancy title. Maybe for you it is a combination of all of these.

More and more people are choosing to pivot after a layoff, versus returning to a 9-5 First, the available roles are fewer, and the process is slower, so you’re essentially at the mercy of the job hunting process. This requires you putting your entire livelihood in the hands of bots to get you through the HR system to even start, not to mention months-long hiring process if you do get in the door. Secondly, people are starting to realize that even if you get hired somewhere else, layoffs and the workforce revolution aren’t going anywhere. 

In fact, now is the time to prepare for something big. If you haven’t read Matt Shumer’s article “Something big is happening,” you must It mentions the gravity in which AI is going to change the way we work, urges us to learn AI but also urges us to follow our dreams, because there’s never been a better time to do it If you want to build an app, you can actually now go build an app. If you want to have a creative business and promote it online, now is the time to do that. Creativity and strategic thinking will be rewarded in the age of AI, in addition to AI skills. But your own intellectual property and the way you think will be more valuable than ever. Because it’s what AI cannot replicate. 

Ok, so we know it makes sense to pivot from a 9-5, so what now? Well, first we ditch our resumes. That’s right, because they’re too narrow and less differentiated than ever now that everyone is using AI. Instead, we start leading with our lives. The things that make us tick. Because no one has your special sauce…your unique combination of background, skills, experience, values, desired impact in the world. And now you have access to more tools and support than ever to bring that to life. 

So the first step is to ditch your resume, and the second step is to get clear on what it is that you care about in this world, and how you might uniquely use your special sauce to serve that which you care about serving and solving in this world. Because see, that’s what AI can’t replicate. And when old systems and constructs are failing us, we have to be smart and strategic and pivot. So it’s not starting over after a layoff, it’s exiting the 9-5 strategically.

Ready to create your Strategic Executive Exit Plan? Watch the video to get started. 

And the third step is to figure out how to position this way that will create market demand and develop a business model that sustains your livelihood and well-being. So we move from defaulting to your career to designing your career, which is the big shift.

How to actually pivot after a layoff is to figure out a way to uniquely position yourself and your offering that no one else can do it just like you. Create a category of one, develop your own intellectual property and you won’t have to worry about getting laid off again. You intentionally design the career that is the most sustainable successful career for you, versus wasting your time searching for jobs that are no longer plentiful, guaranteed or rewarding.

This approach is what the best brands in the world do, that have sustained many revolutions. Because they know that starting with who you are and turning that into something unique to offer others is the best way to create long-standing value and success.

If you’re interested in designing your career and creating your Strategic Executive Exit Plan, watch our video and book your free clarity call today

You’re only a few steps away from turning your layoff into the best thing that ever happened to you.

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Why burnout isn’t a personal failure and what to do next.

Employee burnout is at an all time high. Workplace burnout has reached record levels, with over two thirds of employees reporting burnout in recent workplace research, according to Forbes. This trend has been occurring for years, except now workers are starting to realize it’s not them, it’s the system. If you’re reading this, chances are you’re burned out or have experienced burnout recently. You’re not alone…it’s time for some self-love.

Employee burnout is at an all time high. Workplace burnout has reached record levels, with over two thirds of employees reporting burnout in recent workplace research, according to Forbes. This trend has been occurring for years, except now workers are starting to realize it’s not them, it’s the system. If you’re reading this, chances are you’re burned out or have experienced burnout recently. You’re not alone…it’s time for some self-love. 

The problem is that up until now, we’ve taken on burnout like a personal burden. A sign we can’t survive in the workforce or “the grind”. But guess what? That’s not true at all. But if burnout is happening to nearly everyone, then it isn’t an individual problem. It’s the system. 

How do we know burnout is systemic?

 A workplace research study from WorkHuman indicates that 90% of workplace well-being comes from the workplace systems, culture and leadership and only 10% comes from the employee actions themselves. So what does this mean? It means burnout isn’t our fault. It means that burnout isn’t the result of us doing our jobs poorly, it means our environments are setting us up for failure. It means that despite how hard we try, we will not fix our company’s culture alone. It means we’d be fighting an uphill battle if we tried to do that, and only worsen our health in the process. And it means that a vast majority of workers are struggling.

And today, workplace stress and burnout is hitting us from all angles. Not only are workplace conditions such as culture, leadership and workload expectations exacerbating employee burnout, but larger economic conditions continue to add stress with constant mass layoffs, AI disruption, return to office mandates, elder caregiving on the rise and concerns around the future of work and mass social unrest. Lyra’s latest workforce trends report indicates a 10x YOY increase in elder caregiving and family stress shapes benefits leaders’ priorities as the age of parents 65+ continues to increase. All of these systemic factors have a large impact on our increased stress, anxiety and depression levels.

Traditional career and workplace advice doesn’t work anymore, because we’re not dealing with the same markets or systems anymore. We must adapt. Reid Hoffman, the co-founder of LinkedIn, has been quoted as saying “The 9-5 will be extinct by 2034.” We will continue to see market disruption due to all of these factors. 

But there is good news. We will see innovation for people that are solving new challenges and human problems. Instead of trying to fit yourself into a box or one page of a resume that sounds like everyone else’s, what actually works today is designing your place in the market based on your entire life, what you care about and what works for you. 

Here are five things you can do now to beat systemic burnout: 

Challenge traditional norms and constructs

As the systems we’re used to relying on no longer work for us, we’re allowed to question them and if they serve us and our loved ones.

Norms & constructs to challenge ->

  • The 9-5 is the safest or only career option. In fact, there are multiple ways to design your own career today and there’s never been a better time to take control of your own destiny. Watch our free exit planning Masterclass to learn more about how you can get started today. 

  • Healthcare will keep us healthy. In fact, our healthcare system is more broken than ever in the United States. It’s up to us as individuals to advocate for ourselves and take care of ourselves from the foundational perspective of nourishing food, sleep and movement.

  • The government is always right. Now more than ever, we need to use our voices against the injustices we see or we will be imprisoned by them.

  • Burnout is a sign of dedication. We must not believe that in order to be worthy of our jobs, our health needs to suffer. This is not a sign of anything other than deteriorating health and an unsustainable situation you’ll have to deal with later. 

The key takeaway? Question everything and advocate for yourself and others.

Address your environments

Our environments have the largest affect on our well-being outside of our individual actions and sometimes more. So, what can we do?

WORK: Your work environment has a significant impact on your well-being. Choose wisely.


NEWS: Watch your consumption of news, social media and rage bait. This is a tumultous time and to be informed is helpful but too much is not helpful.

COMMUNITY: Choose spaces and places that restore, regenerate and give back to you and your community.

Choose your Change

You can’t save everyone, or fix everything.

Decide what matters to you most.

Understand where you are best equipped to pitch in right now.

Know that some days your voice is all you can give and others, it may be nothing.

Just start with what you know you can do to be the change you wish to see.

Don’t worry about fixing everything.

Just start there.

Lead with Your Life 

The best way to prosper during this time is to lead with your life, not with a resume.

Why is this?

Because it’s what AI can’t replicate.

So if you’re wondering what’s next for your life, or career....start with your life.

Your unique combination of background, experiences, skills...what you truly care about.

What makes you YOU.

What you do better than anyone else.

It’s what AI won’t and can’t ever replicate.

The world needs your humanity more than ever.

Take Care of Yourself & Others

You can’t pour from an empty cup.

In order to give back and make this a better place,

the world needs you better.

Not burned out.

So feel all the feels.

Get angry.

Use your voice.

But also take care of yourself and those around you.

Love yourself and those around you.

Because Bad Bunny is right.

The only thing more powerful than hate is love.

The Good News

The good news is that the best career and life advice for the future of work is to stop applying to jobs endlessly. Instead, take control and start designing your most sustainable, successful career. The one thing AI can’t replicate is you. The best way to win the future of work is to lead with what makes you the most human.  You don’t need a 9-5 to be successful anymore. In fact, dedicating yourself solely to a 9-5 is the least guaranteed way to maximize your earnings in today’s economy.

If you’re ready to learn more, leave the 9-5 hamster wheel for good and prepare yourself for the future of work, watch our free masterclass and book your free clarity call. There’s never been a better time to take control of your own destiny and design the best career for you. 

Watch the video and book your call.

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How to Reflect on Your Career Before Planning the Next Chapter

A Psychology-Backed Approach to End-of-Year Career Clarity

December has a different pace.

The world slows down. Calendars quiet down, eventually. And somewhere between closing loops at work and deciding whether you’ll actually take time off, you begin reflecting.

Not because it’s on your to-do list.

But because something inside you finally has enough quiet to be heard.

This time of year isn’t really about goal-setting or performance reviews.

It’s about the deeper question most successful professionals eventually reach:

Is the career I’ve built still aligned with the person I’m becoming? What’s next?

If you’re reading this, that question likely feels familiar.

Which means you may be entering a career inflection window. It’s a stage where your outer success no longer feels fully aligned with your inner clarity, values, or identity and is related to developmental mid-career identity growth.

It’s not a failure to not want to stay in the same place. To stay stagnant.

That’s growth and it’s part of our human nature to wonder what’s next for our careers, especially during mid-life.

Why Reflection Comes Before Reinvention

Many people rush into planning the next chapter:

  • new goals

  • new resolutions

  • new job searches

  • new timelines

But here’s the truth:

You cannot design your next chapter from the mindset of the one you’ve outgrown.

If you don’t pause, you’ll recreate the same patterns you’re trying to evolve beyond, just with shinier language, a new title, or a slightly better salary.

Reflection isn’t passive.

It’s the bridge between living on autopilot and moving forward intentionally and with purpose.

A Better Way to Reflect: A Three-Part Framework

Before you strategize, apply, or exit - pause here.

These three reflection layers help you create grounded clarity, not reactive urgency.

1. The Wellness Check-In: Five Pillars of Human Sustainability™

Before you explore change, it’s important to understand how your current career is impacting your whole life — not just your title or compensation.

Use these five pillars as a grounded, holistic reflection tool:

Physical Well-Being

Many executives tolerate physical depletion as “normal,” until their body forces a change.

Reflection Question:
Do I feel energized most days, or chronically depleted?

When your physical well-being deteriorates, clarity and performance follow.

Financial Well-Being

Money isn’t about lifestyle — it’s about freedom, optionality, and self-trust during transition.

Reflection Question:
Do I feel financially prepared to make a career move if I chose to?

Financial confidence often determines whether someone stays stuck… or steps forward.

Professional Well-Being

Success and fulfillment are not synonymous — and achievement does not guarantee alignment.

Reflection Question:
Does my current work fuel me — or flatten me?

If your role requires emotional detachment to tolerate it, misalignment is already underway.

Social Well-Being

The relationships around you either reinforce your identity — or keep you anchored to an outdated version of yourself.

Reflection Question:
Are the people closest to me supporting my evolution or unconsciously keeping me small?

Career transitions often demand relationship transitions as well.

Mental, Emotional & Spiritual Well-Being

This is the deepest signal — and the one high achievers suppress the longest.

Reflection Question:
Am I experiencing more peace or more burnout in my day-to-day life?

If you’ve been living disconnected from meaning or intuition — clarity becomes impossible.

If two or more of these pillars feel strained, that’s not coincidence — it’s information.

It’s your internal system signaling that something needs to shift. Consider how your ratings are related and decide on the most important one to tackle.

You can’t pour from an empty cup.

⚠️ Important Distinction:

Burnout, restlessness, emotional disengagement, or chronic tension aren’t signs to “push harder.”

They’re invitations:

  • to pause

  • to reevaluate

  • to realign

Not reactively — but intentionally.

2. Identity Check: Who Are You Now?

Most people build their careers based on:

  • skills they happened to develop

  • opportunities that showed up

  • early-career survival decisions

  • identities shaped by high achievement or external validation

But your identity at 20 when you entered the work force is not your identity at 40 and beyond.

You’ve evolved, and so has the workforce. The future of work is changing and so are you.

The key reflection questions here are:

  • What parts of my role still feel aligned—and what feels outdated?

  • Which values matter deeply now that weren’t present five years ago?

  • Where am I performing a version of myself to keep the peace, maintain the brand, or avoid disruption?

  • What identity am I still carrying because it feels familiar—not because it feels true?

Midlife career evolution is rarely about starting over.

It’s about updating the identity your success was built on.

3. Future Alignment: Where Is Work Going—and Where Do I Belong in It?

We’re entering a new era:

  • AI-accelerated work

  • Hybrid career identities

  • Personal brands

  • Purpose-driven leadership

  • Values-aligned decision-making

The most successful leaders moving forward will be the ones who know how to:

  • adapt

  • evolve identity
    lead with emotional intelligence

  • and build AI-resilient careers grounded in strengths, strategy, and meaning

Instead of: “What job should I pursue next?”

Ask: “What is my special sauce and how can AI help me augment that?” There’s never been a better time to take control of your own destiny. You have access to more tools, creativity and resources than ever before. 

If you’re interested in learning more about finding your special sauce and our flagship Career Design program, The Strategic Executive Exit, you can learn more here.

You Don’t Need the Whole Plan—Just the Right Starting Point

If you’re feeling reflective, restless, or aware something needs to shift, you’re not behind.

You’re awake.

This season isn’t asking you for urgency.

It’s asking you for honesty and acceptance.

Presence—not pressure—is how meaningful pivots begin.

If You Want Support in This Reflection Window

I created a short, strategic training called the Career Clarity Masterclass™ to help you:

  • identify whether it’s time to change careers

  • understand the psychology of midlife pivots

  • clarify what’s shifting inside you

  • and begin mapping what’s next with intention and purpose

If you’re ready to move from quiet questioning to grounded, strategic direction and action, begin here:

👇

➡ Access the Career Clarity Masterclass™

Because this isn’t the year you tolerate misalignment.

It’s the year you realign and design what comes next.

Welcome to your Full Cup Era.

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Why The Great Lock-In Is A Great Time To Plan Your Next Career Move

It’s almost Q4, which means the end of the year is quickly approaching. You might be reflecting on what you’ve accomplished, what you didn’t, or maybe just bracing yourself for the holidays.

Most people push their goals for the new year into January. But if you follow that pattern, the cycle repeats: you enter 2026 at the starting line instead of already in motion.

That’s why the Great Lock-In—a challenge that encourages people to focus intensely from September 1 through December 31—is such a powerful opportunity. Instead of waiting for the reset button in January, you can use these months to design your Strategic Executive Exit™ and step into the new year with clarity and momentum.

Get Out Ahead of Q4

Fall tends to be a season where people hunker down—whether that’s because of shorter days, back-to-school rhythms, or the upcoming holiday rush. The Great Lock-In flips that instinct: it challenges you to choose one goal and double down before the year ends. For executives and leaders, there’s no better target than mapping your next career chapter.

Go Into 2026 With Momentum

Most people show up on January 1 still tying their shoes. But if you spend the last 90 days of 2025 locked in on your career transition, you’ll show up already moving—clear on your direction, confident in your plan, and energized by progress you’ve already made. That head start is what separates those who talk about change from those who actually make it.

Take Advantage of Work Holidays

The final stretch of the year comes with natural breaks—office closures, lighter schedules, PTO. While colleagues mentally check out, you can treat these windows as focused work sessions for your exit plan. It doesn’t take endless hours, just consistent time each week to reflect, design, and set your strategy.

Have a More Exciting Holiday Season

Imagine this holiday season, when someone asks “So, what’s new with you?” Instead of recycling frustrations, you can share: “I’ve been locked in on designing my next chapter.” That single shift transforms the holidays from small talk to possibility—and puts you in the driver’s seat of your own story.

Take Advantage of Holiday Networking

The holidays are also prime time for networking. People are more open, more reflective, and more willing to have deeper conversations. If you’ve been using the Great Lock-In to clarify your vision, you’ll know exactly what to say when opportunities arise. Those intentional conversations can spark introductions and collaborations that accelerate your exit in 2026.

How To Get Started

The Great Lock-In isn’t about doing everything—it’s about focusing on the right thing. If your goal is to design your next career move, start here:

  • Define the values, skills, and impact that make up your special sauce.

  • Identify what’s no longer serving you in your current role.

  • Explore three possible paths forward and test them against your vision.

This is the process I guide clients through inside the Strategic Executive Exit™, where we turn reflection into a personalized, psychology-backed plan for leaving the corporate grind behind and stepping into a fulfilling next chapter.

The Great Lock-In isn’t just a challenge—it’s an invitation. By locking in now, you can turn the last 90 days of the year into the launchpad for your most purposeful, impactful career move yet.

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How to Design Your Best Career in 90 Days or Less

I was recently on a podcast talking about what I do, and the topic of the false sense of security of the 9-5 came up. In fact, Reid Hoffman has said that the 9-5 will be extinct by 2034, and that’s the co-founder of LinkedIn who is sitting on a lot of data. 

We all know AI is shifting the workforce, amongst a choppy global economy and unpredictable political landscape. But I refuse to take a victim’s stance, and I believe those that will be successful in the future will to. 

So what do we do about this? How do we create proactivity in a world where it feels like our humanness is diminishing little by little each day? 

We hold onto that humanness and we use it to solve new human problems.

Ok - but what kind of problems? 

First, we must start intrinsically. It’s what we can control and what we have access to. The problems we decide to solve will depend on the answers we find here. 

Then we have to think about all the things we love, are good at and care about. 

The impact we want to make.

Then we come up with some themes

Then we map those by the market and test the best opportunities 

Then we set goals and develop a plan for you to get there. 

We have a vision so big, so human, so real that AI could never replicate it. 

But - just for good measure - I asked ChatGTP about the  most AI-proof careers and here’s what it said.


1. Human-Centered Professions

These involve emotional intelligence, ethical reasoning, or nuanced human interaction: Therapists & Psychologists, Social workers, Executive & leadership coaches, Medical professionals (doctors, nurses, palliative care), and Special education teachers.

AI can assist but cannot replace deep empathy and complex emotional navigation.

2. Creative Professions (Original IP & Vision-Based)

While AI can mimic, it struggles with original thought, taste, and visionary leadership: Writers & authors (especially those with distinct voices or niches), Brand strategists & creative directors, Designers (fashion, product, UX — with strong human-centered POVs), Film directors, screenwriters and editors.

AI might generate options, but taste, originality, and cultural relevance still require a human.

3. Strategic & Visionary Leadership

AI can analyze data but not create vision or navigate complex interpersonal and business dynamics: CEOs & Founders, Organizational design consultants, Change management experts, Strategic advisors & board members.

The further up you go in vision, the less replaceable you become

4. Skilled Trades & Hands-On Service Work

AI can’t do physical labor or in-person maintenance (yet): Electricians, plumbers, HVAC technicians, Nurses and surgical assistants, Hairstylists, massage therapists, estheticians, Dog trainers & animal care specialists.

Demand is rising in many of these fields due to labor shortages.

5. Ethics, Law, & Human Governance

AI raises more ethical, legal, and cultural issues — not fewer: Privacy lawyers & tech ethicists, DEI consultants, HR business partners and Policy advisors.

These fields are evolving because of AI, not being replaced by it.

6. Entrepreneurs Solving Human Problems

Founders who solve for emotional pain points, identity shifts, or human transitions are in a strong position. AI is a tool here, not the solution.

Turns out -that big vision or calling you have for solving human problems is the most AI proof you can get. AI hasn’t lived your life. It doesn’t know what you know not only in your brain but in your gut.

Life experience is the most AI proof you can get. That’s how you’ll know what problems to go help people solve that AI cannot.

Because AI can’t replicate you, or your special sauce. 

So the answer to designing your career in 90 days or less is to start with who you are, what you care about, what you are good at, what valuable experiences you’ve had and what you can create out of the cross-section of those things that will leave the impact you want in the world. That’s where you will make the most money and be the happiest. 


If you’re ready to get started and want to follow my proven Career Design Method, see how you can join
The Strategic Executive Exit program.

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What We Can Learn From Seasons of Change

It all begins with an idea.

Change is hard. There’s no way around it.

Even when we choose to change—leaving a draining job, stepping into a new chapter, or shifting how we live—there’s often resistance, grief, and uncertainty. But just like the seasons, change is natural, necessary, and ultimately full of wisdom if we let it teach us.

Let’s break it down.

It’s Hard

Even when we’re excited, transitions rarely feel smooth. Change often asks us to release things we’ve outgrown—titles, routines, or even identities we’ve held onto for years. That’s uncomfortable and can put us on un-even footing.

It can feel like winter: quiet, bare, even lonely at times. Or spring, roaring in with a wild thunderstorm. We crave certainty, yet change strips away the familiar. It’s important to name that reality instead of pretending change is always easy or exciting. Our routines - putting on snow boots, going to the beach - all disrupted and out of our control. 

It can also be unexpected. Just like winter can come early and spring can come late - sometimes we don’t always have full control over when it’s coming and it makes the change that much harder. 

We might even feel in-between “seasons” - not sure exactly where we stand for the moment. This is all part of why change can be so hard, and disorienting. 

Why We Resist

We resist change because it threatens our sense of safety and it’s the unknown. Change implies uncertainty. The brain and its wiring prefer patterns and predictability. Even if the old way wasn’t serving us, at least it was known.

Fear of failure, loss of control, or even the pressure of others’ expectations can keep us clinging to what we’ve outgrown. It’s like trying to hold onto autumn leaves when winter has already arrived—the longer we resist, the harder it feels.

Why Change And New Seasons Are Good

But here’s the truth: seasons of change are where growth actually happens.

  • Change interrupts autopilot and can re-wire our brains.

  • It forces us to reexamine what we value and where we are focusing now.

  • It opens space for new opportunities we couldn’t see before.

Spring only comes after winter. The renewal, the clarity, the fresh possibilities—those don’t arrive if we refuse to let things shift. Change is good because it clears what no longer fits, making space for what’s next. 

You won’t ever know what’s on the other side, truly, until you find out for yourself. Change and growth is the sign of evolution, but it can feel disruptive when it’s happening.

What Happens

When we finally surrender to change, something shifts inside us.

We might feel a mix of grief and relief. There’s discomfort in the letting go, but also new energy in the stepping forward. Slowly, we realize we’re stronger and more adaptable than we thought.

Like seasons, change has a rhythm: endings, transitions, and new beginnings. Recognizing that pattern helps us move through with less fear and more trust. 

We trust ourselves more. We have been through the long winter and got through it. 

We develop strong bonds with others that have gone through similar experiences. 

And lastly, different seasons give us different reasons to celebrate. The same is true for life seasons. If you’re not taking all that you’re learning in life and applying it to something new eventually, you’ll feel stagnant. 

Change is the constant momentum that keeps us going. Try not to resist it, yet meet it with curiosity. 

Thriving Through Change

If you’re in a season of change, here are a few ways to navigate it with more clarity and purpose:

Name the season you’re in. Is this a winter (letting go), a spring (new growth), a summer (thriving), or an autumn (harvest and reflection)? Naming helps normalize where you are.

Anchor to your values. Let them be your compass when old structures fall away.

Regulate your nervous system. Change can feel destabilizing—prioritize practices (like breathwork, journaling, yoga, or walks in nature) that bring you back to center.

Seek support. You don’t have to navigate seasons alone. Mentors, peers, or coaching can provide perspective and accountability.

Focus on possibility. Ask: What might this season be making space for?

Final Takeaway

Every season has something to teach us. Change may be uncomfortable, but it’s also the fertile ground where growth, clarity, and purpose take root.

Instead of fearing seasons of change, we can choose to embrace them—trusting that each one prepares us for what’s next.

If you’re ready to navigate your own season of change with clarity and purpose, I’d love to help you design your next chapter. Inside The Strategic Executive Exit, you’ll build a blueprint for what’s next—so you can stop resisting and start thriving. 

Take our free training today and schedule some time to speak with me!

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Why No One Has Your Special Sauce

What makes you unique and marketable?

A lot of things, right?

Your values.
Your intrinsic motivators.
Your life & work experiences, skills, and even the way you live your life.

When you start to piece those elements together intentionally, you realize something powerful: no one else has your exact combination. That’s your special sauce—the mix that makes you unforgettable, impactful, and deeply aligned with the next chapter of your career.

This isn’t about hype or hustling harder. It’s about clarity, sustainability, and purpose. Let’s break down the ingredients of your special sauce and why they matter when you’re designing a career (and life) that truly fits.

1. Wellness & Lifestyle: Your Foundation

Your lifestyle choices shape your energy, your capacity, and your clarity. The way you care for your body, mind, and relationships sets the tone for how you show up.

  • Do you thrive in environments that support balance and flexibility?

  • Does your lifestyle reflect the well-being you want long-term?

Your career has to fit into your life—not the other way around. When you honor your wellness and lifestyle, your sauce has a base that others can’t replicate. Also, if you are depleted in one area of your life, it will overflow into other areas of your life, and vice versa. If you have success in one area of your life, it will likely overflow into other areas.

2. Values: The Compass

Your values are the non-negotiables that guide your decisions. Whether it’s freedom, integrity, creativity, or impact, your values filter what belongs in your life and what doesn’t. It’s how you decide.

When you align your work with your values, you build a career that feels purposeful, not draining. Your sauce gets its distinct flavor from living and leading in a way that feels authentic to you.

3. Beliefs: The Mindset That Shapes You

Your beliefs influence the way you see possibility. If you believe success has to mean burnout, you’ll create a path that proves it. But when you believe in sustainable growth, meaningful impact, and your right to choose, your decisions shift.

Beliefs are the seasoning in your sauce—they bring depth and nuance.

4. Strengths & Skills: Your Toolkit

This is what you’ve learned, mastered, and can do on repeat. It’s the hard skills you’ve sharpened in corporate, plus the softer ones—like emotional intelligence, leadership, or problem-solving—that often get overlooked.

No one else applies skills in the exact way you do. The mix of your professional toolkit plus the way you apply it gives your sauce texture.

5. Passions & Interests: The Spark

What excites you? What do you lose track of time doing? Passion adds energy and momentum to your journey.

The truth is, passion alone isn’t enough—but paired with your skills, values, and vision, it keeps you motivated and engaged through the ups and downs of change. This is the spice that keeps your sauce from being bland.

6. Experiences & Knowledge: The Depth

No one has walked your exact path. Your background—where you’ve been, what you’ve endured, and what you’ve achieved—gives you a perspective no one else can claim.

This is where you often underestimate yourself. You assume your experience is “normal.” It’s not. Your lived story is one of the most powerful differentiators you carry.

7. Desired Impact: The Vision

What difference do you want to make? For your clients, your community, your industry, or the world?

When you define the impact you want to create, your special sauce becomes more than just self-expression—it becomes a tool for contribution. This is the purpose that makes your career not just sustainable, but fulfilling. A lot of times this comes from life experiences or learnings, even challenges we’ve had, and we want to use our skills and experience to support that mission.

8. From Ingredients to Market: Key Themes × The Market

Once you’ve identified the ingredients of your sauce, the next step is designing how it shows up in the market. This is where your Key Themes—the patterns that run through your values, skills, and passions—intersect with opportunities in the world around you. How do we take your unique sauce and use it to make money?

This isn’t about forcing yourself into a job description. It’s about creating or choosing a path that honors your full self while meeting a need in the market. That’s when your special sauce goes from internal clarity to external impact. Then, you test it, create goals and a plan to get there.

Final Takeaway: Own Your Sauce

Your special sauce is not about being better than someone else. It’s about being fully, unapologetically yourself in a way that’s strategic, sustainable, and aligned with the life you want to live.

No one else has your exact mix of lifestyle, values, beliefs, skills, passions, and experiences. That’s your power.

And when you design your next chapter with purpose, clarity, and alignment—you don’t just build a career. You build a life that only you could create.

If you’re ready to discover your own special sauce and design a career that feels aligned, I invite you to join me inside The Strategic Executive Exit. You’ll walk away with your unique blueprint for the next chapter of your career—one that finally reflects the fullness of who you are.

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The Five Key Pillars of Well-Being and How to Rate Yourself

Wellness is all the rage these days. And if we’re being honest, sometimes it can go a little overboard, from elaborate 4am cold plunge routines to meeting protein macros and everything in between, it seems we’re inundated with wellness and well-being. 

But aside from being marketed to, how healthy are you, from a holistic perspective? How does one even go about thinking or answering that question? Where do you start to evaluate yourself or your life? What takes precedence? 

That’s where the  five key pillars of well-being come into play. 

Here’s how to think about them. 

The Five Key Pillars of Well-Being

Physical Well-Being

Do you feel energized and physically strong?
Do you have a sustainable routine for movement, nutrition, and rest?
Is your body supporting your ability to perform at your highest level?

Key Questions:

  • How do I feel physically on most days—energized or depleted?

  • Am I prioritizing movement, sleep, and healthy nutrition?

  • What small habit would make the biggest difference in my well-being?


Actionable Steps:

  • Set a non-negotiable movement practice (yoga, walking, strength training).

  • Create a sleep and recovery routine.

  • Reduce stress-induced habits (e.g., caffeine, skipping meals).

Financial Well-Being 

Do you feel financially secure and in control of your money?
Does you have the financial freedom to make career moves without fear?
Are your finances aligned with your long-term goals (e.g., retirement, entrepreneurship, philanthropy)?

Key Questions:

  • What’s my current financial runway if I transition careers?

  • Am I saving and investing in a way that supports my long-term goals?

  • What financial fears or limiting beliefs do I need to address?

Actionable Steps:

  • Meet with a financial advisor for a career transition plan.

  • Create a financial buffer for the next 6-12 months.

  • Align spending with values (e.g., shifting from luxury purchases to investing in well-being or business growth).

Professional Well-Being 

Are you engaged, challenged, and fulfilled in your work?
Is your career aligned with your values and strengths?
Do you feel respected and valued in your professional environment?

Key Questions:

  • Does my current work energize me or deplete me?

  • What aspects of my career bring me the most joy and purpose?

  • What changes would allow me to feel more aligned and fulfilled?

Actionable Steps:

  • Identify top career values and realign work accordingly.

  • Define and pursue a leadership role that aligns with purpose.

  • Explore alternative career paths (consulting, advisory, entrepreneurship).

Social Well-Being

Do you have meaningful, fulfilling relationships?
Are you surrounded by people who uplift and inspire you?
Are you prioritizing connection over isolation?

Key Questions:

  • Who are the five people I spend the most time with, and do they support my growth?

  • Have I built a network that nurtures both my personal and professional well-being?

  • Where do I feel most seen, heard, and valued?

Actionable Steps:

  • Prioritize deepening existing relationships that fuel growth.

  • Set boundaries with relationships that drain energy.

  • Join or create an executive women’s mastermind for connection and accountability.

Mental, Emotional & Spiritual Well-Being

Do you feel emotionally balanced and resilient?
Do you have tools for managing stress and burnout?
Are you connected to a deeper sense of purpose or spirituality?

Key Questions:

  • Am I experiencing more burnout or joy in my daily life?

  • What practices help me feel most centered and grounded?

  • How do I want to feel in this next chapter of my life?

Actionable Steps:

  • Incorporate mindfulness, journaling, or therapy into weekly routines.

  • Create a non-work-related passion ritual (reading, art, nature).

  • Establish emotional boundaries in high-stress environments.

How to Rate Yourself

Now that you have a better understanding of each pillar, rank yourself 1-5 starting with 1 as the lowest and 5 as the highest in each pillar. How full is your cup in each?

  • 1. My cup is empty or near empty. Needs addressing.

  • 2. It’s low, but not empty. Not great.

  • 3. It’s about half full. Some things are lacking but I’m making due and ok.

  • 4. It’s well-filled. Some things could be better but pretty good overall.

  • 5. It’s full. Not much to improve or complain about. Pretty great as-is.

After you’re done, take a moment to reflect on your ratings. Why did you rate yourself what you did? What’s driving the ratings? You can also give yourself an average holistic well-being score by adding up your scores and dividing them by 5.

Determining The Relationship Between Pillars 

Now that you’ve rated yourself on your key pillars and have a high-level idea of your holistic well-being, the most interesting part is to examine the relationship between the pillars and the ratings on a deeper level. 

For instance, if your physical energy level is low, how is that affecting other areas of your life? Are you mentally and emotionally very stressed at work, and is that affecting your social or physical well-being in certain areas? What would need to give or take to make something better? What needs immediate addressing or attention? 

The point here is that it’s all connected. One pillar is never 100% separate from the other. Remember how good you feel after a workout? That helps you mentally, too. The goal isn’t to have them all “perfect,” but to check in regularly and make intentional choices to bring them into better alignment.


How to Create a Holistic Well-being Plan

Creating a holistic well-being plan isn’t about striving for perfection in every area of life—it’s about awareness and alignment. The five pillars of well-being—financial, physical, mental/emotional/spiritual, social, and professional—are deeply interconnected. When one is neglected, the others often feel the strain.

The key is to pause, reflect, and intentionally design the life you want to lead. Start by asking yourself the tough questions: Where am I thriving? Where am I merely surviving? Then choose one or two small, meaningful actions that move you closer to balance where you feel you need it based on your ratings and gut intuition.

Remember: true success and sustainability come from creating a life where your values, energy, and goals work together—not against each other. Our professional life shouldn’t be draining us of our other key areas of well-being, for instance.

Your well-being is your greatest asset. Fill your cup first, and you’ll have more clarity, energy, and purpose to pour into everything else.

Ready to Design Your Next Chapter?

If you’re ready to stop running on autopilot and start building a career and life that actually feel good, we can help. Inside the Strategic Executive Exit program, we dive deep into these five pillars to help you design a next chapter that’s sustainable, purpose-driven, and uniquely yours.

Learn more and grab your free masterclass hereYour next chapter starts with a Full Cup;).

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Jesseca Lane Jesseca Lane

Why top performers consistently burn out and what to do about it

If you’re a top performer at work and you’ve felt the signs of burnout — persistent exhaustion, declining engagement, cynicism, emotional drain, or even physical symptoms like headaches and poor sleep — you’re not alone.

A 2024 Mercer study shows 82% of U.S. workers are at risk of burnout. That’s nearly everyone.

Burnout is rising for many reasons: increased workload demands, lack of control, and a constant drumbeat of economic uncertainty.

So why is burnout so widespread — and more importantly, what can we actually do about it?

Burnout is a Systemic Problem — Not an Individual One

Research shows that 90% of an employee’s well-being is shaped by the workplace (culture, leadership, systems) and only 10% by the employee themselves.

Poor management, toxic culture, unclear goals, and misaligned leadership all directly impact well-being — often in ways that are completely outside of your control.

Toxic workplaces increase the risk of depression by 300%, especially when long hours, low support, and high demands collide. A study of 2,000+ workers found those in toxic environments were far more likely to develop depression symptoms, with the risk spiking when workweeks exceed 55 hours.

Confusing Burnout for Dedication

High performers often mistake burnout for loyalty.

When you’re invested in your company’s success, it’s easy to rationalize overwork — telling yourself you’re “just being dedicated.” But that dedication can become overcompensating, overworking, or even over-apologizing.

From a psychological perspective, we rationalize unhealthy patterns when the stakes feel high — the same way people sometimes ignore red flags in relationships because they’re “blinded by love.” Work isn’t just livelihood, it’s tied to ego and identity. That makes it easy to justify the extraordinary, even when it’s unsustainable.

Yes, working hard matters. But sacrificing your health is not loyalty.

The Hamster Wheel of “Success”

Many high achievers live in a cycle: hustle → promotion → burnout → repeat.

At first, the promotions, raises, and recognition feel worth it. But over time, the cycle starts to feel empty. A small voice begins to ask: “Is this it?”

Maybe the new role isn’t what you hoped. Maybe the culture feels off. Maybe the work doesn’t light you up anymore.

If that sounds familiar — you’re not broken. You’re just stuck on the hamster wheel.

Why Top Executives Feel Stuck

Success can be lonely. As one executive put it:

“When things go well, everyone’s a happy family. But when performance dips, that’s when you start feeling very lonely.”

Add in today’s wave of layoffs, restructures, and uncertainty, and it’s no wonder so many top performers feel trapped.

But here’s the truth: you’re not stuck — and you’re not alone.

What To Do About It

1. Reconnect to your purpose.
Get clear on your values, skills, and the impact you want to make — not just at work, but in life. When you align your next chapter with your why, everything changes.

2. Invest in your growth.
That might look like coaching, a structured program, or learning something new. Research shows that learning novel, challenging tasks builds new neural pathways — helping your brain adapt, solve problems, and unlock creativity.

3. Find community.
Burnout thrives in isolation. Surround yourself with support systems that help you recover and design what’s next. At The Full Cup Co., our members lean on both a private community board and twice-weekly group coaching calls to make change feel possible (and less lonely).

Curious about what’s next for you?
Check out our
free masterclass: How to Create Your Own Strategic Executive Exit Plan™.

And remember: no one has your special sauce!

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Jesseca Lane Jesseca Lane

The psychology behind changing careers

Up to 70% of working professionals are actively considering a career change… yet most never take the leap. Why?

Have you ever thought about changing careers, or quitting your job - but you’re not sure what you’d do next? This article might help.

Why Career Change Feels So Hard

First, it’s important to understand that quitting your job, or changing careers isn’t just about quitting the job itself, or even the money associated with it. It’s also part of our identities as people, and in the workforce.

Our occupational identities are defined as the way individuals understand and define themselves through their work, daily activities, and life roles. This identity is not just about the work itself, but also the meaning and value individuals derive from their occupations. 

An occupational inventory aims to facilitate a person’s knowledge, development, and enhancement of occupational experiences during previous and current work as well as capture their identity. Example areas include: 

  • The meaning of work for the person, family, peer group, and community

  • Family history of educational level and occupational attainment; previous and current work (paid and pro bono)

  • Projection of family, personal, and career goals

  • Occupational success and failure

  • Occupational socialization including experiences with peers, bosses and socially at work

  • Assessment of workplace culture & past cultures

  • Workplace discrimination 

  • Previous and current occupational coping skills (functional and dysfunctional)

  • Occupational fears, fantasies, family scripts, and wishes

  • Perception of the work setting as a safe place to engage in difficult dialogue

When considering a career change, it is important to reflect on your occupational identity as it plays a role in our larger identity.

The Role of Intrinsic Motivation in Successful Transitions

In addition to our identities being wrapped up in work, another powerful psychological component to focus on is intrinsic motivation. It has been proven by research that interval motivation is a far better indicator of long term sustainable success and well-being than acting on external pressures which leave people feeling less engaged and fulfilled. This research stemmed from Self-Determination Theory, first introduced  In the 1970s and 1980s by Richard Ryan, PhD, and Edward Deci, PhD. 

So when we think about changing careers, it is very important to consider and reflect on things such as - what impact do I want to make? What is important to me? What have I learned that I can use to better myself and the world? How do I want to spend my time? 

Why Nervous System Resilience Matters During Career Pivots

  1. Stress Management: A career pivot often involves uncertainty, fear of failure, and potential financial instability. These stressors can trigger the body’s fight-or-flight response, which, if unchecked, can lead to burnout, exhaustion, or anxiety. Resilience helps individuals regulate these stress responses and approach challenges with a calm, grounded mindset.

  2. Emotional Regulation: The emotional intensity of a career change can be overwhelming. Nervous system resilience supports emotional regulation, which is key to making thoughtful decisions during uncertain times, maintaining healthy relationships, and not letting fear drive major career decisions.

  3. Physical Health: Chronic stress can impact physical health, leading to things like sleeplessness, fatigue, and even burnout. When individuals have tools to regulate their nervous system, they can prevent or mitigate the physical toll of career stress and pivot more smoothly.

  4. Focus and Decision-Making: A calm and regulated nervous system allows individuals to stay focused and make decisions from a place of clarity rather than emotional reactivity. During a career pivot, this can make all the difference in how effectively they assess opportunities, make decisions, and move forward with confidence.


Psychology-Backed Coaching

At The Full Cup Co., we specialize in helping individuals work through not only the psychology of their career transitions, but also the strategic planning and positioning of them. 

Our unique blend of psychologically-backed coaching x 20+ years of big brand and business-building experience integrates the science of human behavior with actionable strategies that align with both the emotional and cognitive processes of individuals - and helps them build a plan to achieve their goals once they are defined. Here’s a few reasons why this approach is so effective and why it resonates deeply with people who are navigating career transitions, clarity, or seeking greater fulfillment in their next chapter:

  • It Addresses the Root of Challenges & Goals

  • It Builds Self-Awareness

  • It Supports Lasting Behavioral Change

  • It Leverages Cognitive Behavioral Strategies

  • It Provides Emotional Regulation Tools

  • It Acknowledges the Whole Person

  • It Enhances Motivation and Goal Achievement

  • It Embraces the Power of Narrative and Storytelling

  • It Facilitates Greater Connection and Empathy

  • It Integrates the Mind-Body Connection

If you are interested in learning more, watch our free Masterclass here to learn how you can build your very own Strategic Executive Exit Plan™. 

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Jesseca Lane Jesseca Lane

Three Smart Steps to Clarify Your Next Career Move

It all begins with an idea.

If you’ve ever wondered about what’s next for your career, this article is for you. And chances are, you have. With global employee engagement at an all-time low of 21%* (leaving almost 80% of the global workforce disengaged), many workers are left thinking about what’s next for them. 

Burnout, lack of career trajectory, long hours, fear of layoffs and culture are among the list of many reasons the workforce is burnt out and shifting. While there are many contributing factors to deciding what to do next, here are three simple and proactive steps you can take to figure out what your next chapter looks like, from a purposeful and sustainable standpoint - not just relying on what jobs are available on the market. 

Step 1: Clarify what drives you

Why is this so important? Because research shows that our intrinsic motivators will eventually lead us to greater success - defined by motivation, satisfaction and greater well-being. 

Self-Determination Theory, first introduced  In the 1970s and 1980s by Richard Ryan, PhD, and Edward Deci, PhD, began fleshing out a humanist theory of motivation that differed from the behaviorist theories that dominated at the time. At the core of Ryan and Deci’s theory was the concept that self-directed motivation and personal growth rely on three psychological needs: autonomy, competence, and relatedness. SDT suggests that when those needs are met people tend to be more self- motivated, feel more satisfied, and experience greater well-being. By contrast, when people are motivated to act because of external pressures—or internal pressure to live up to external expectations—they have more trouble staying engaged and feel less fulfilled. 

The lesson here is to stop thinking about what others want for you or what success looks like from the outside, and really start thinking about what your intrinsic motivations are. What moves you, what impact do you want to make?

Step 2: Understand your skills and experience x the market  

So now that you know what you really care about - what are you good at? What life experience do you have that is valuable? That people will pay for? Probably a lot! 

In this step, you want to understand not only your skills and experience from a professional standpoint but also, a life standpoint. Not just what you are good at….also - what challenges have you faced? What have you learned from them? Could this help someone else? People will pay a lot of money to have you help them solve a problem, if it’s important enough to them. 

So now we can start to see - we are building our next chapters not only based on what we care about, but we’re adding on what we are good at and how we can uniquely position ourselves to help people.  

From here, you can develop common themes from these various inputs to align our intrinsic motivators with the market using tools like Google Trends, ChatGPT, LinkedIn as well as social media research. 

Take note of what you find during your research. What needs exist in the market that you could fill? What is the most unique way to position your magic blend of impact, skills, experience and what the world needs most? 

Step 3: Make your move with support

Excited yet? You should be! No one has your secret sauce. The most important thing you can do is decide. Decide that you want to show up for yourself in a way that takes advantage of all that you have to offer and receive from the world. 

At The Full Cup Co. , we believe in the power of coaching and community especially for those in transition stages such as career change. Taking the leap to enter a new chapter can be scary, no matter what it is, and research shows that those who have support will activate with more confidence and consistency than those who do not.

The key takeaway here? Find yourself someone or something that will help hold you accountable, inspire you and help you grow. It will ensure your success and that you have the necessary support in this new chapter. 

Curious about designing your own Strategic Executive Exit Plan? 

Watch the free masterclass here.

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